According to the latest survey, Twitter has around 396.5 million users. Around 500 million tweets are sent every day which is great news for event organizers. How?
Since such a huge amount of user-generated content is created on a daily basis, it gives an opportunity for event organizers to hook the audience by displaying it through a Twitter wall.
The Twitter wall is an integral part of every event and there are many reasons why you should have one at your next event. Let’s have a look at them.
But first, let’s understand a Twitter wall.
Twitter Wall — An Overview
A Twitter Wall is a platform that displays live tweets with a particular hashtag. These tweets can be created by a brand or by a fan and are user-generated content.
Twitter Walls are a popular concept for events, conferences, exhibitions, charity events, fundraiser programs, weddings, music concerts, and festivals.
These promise increased social buzz as well as increased event engagement and brand reach. Because of its responsive design, Twitter Wall can be viewed on any screen size.
How To Create A Twitter Wall?
There are a number of steps involved in creating a Twitter wall for events.
Select A Relatable Hashtag
The first is a hashtag, which is a brief and memorable phrase. It will serve as a unique identifier for every tweet about your event.
The key is to keep it short and to thoroughly research it to ensure that it is not already in use by someone else.
There are two major advantages to using hashtags. The first is the ability to track the success of your campaign simply by focusing on your branded hashtags.
The second type of content is user-generated content. Every time a user includes one of your branded hashtags in one of their posts, they increase your social media presence.
Promote Your Hashtag
There are some proven ways to do this part of your marketing campaign.
Join A Social Media Conversation
This is similar to following a trend. You can join a social media conversation by using the appropriate hashtags.
For example, you can use hashtags related to your local football team or the playoffs, show support for a worthy cause, or simply join in on formal or informal national holidays.
However, as we discussed in the case of trending topics, your industry must be relevantly connected to the conversation.
Promote Contests & Giveaways
Nothing beats contests and giveaways for increasing user engagement. People enjoy competing, but even more so, they enjoy discounts and freebies.
When it comes to giveaways, it’s better to do several smaller ones rather than one large one because it will help you build social media momentum.
Contests, on the other hand, generate a plethora of user-generated content containing your hashtags, resulting in increased brand awareness.
You can also use similar tags to promote your own offers, giveaways, and competitions, bringing in more new customers while raising awareness about your business.
Create A Community Around Your Hashtag
Hashtags can help you build your brand, which is the first step toward creating a community.
If you’re successful in coining the right hashtag for a specific campaign, your followers will be able to not only communicate via chat or messages but also connect with one another by using your hashtag.
These communities can help you connect with some amazing people, both in your niche and outside of it, which can help your business.
They may have the same values, goals, and missions as you, which is priceless. Finally, all of you can use this community to create a movement that can do some good.
Just make sure the hashtag you choose is unique and not already in use by another brand, group, or community.
Rope In Influencers & Be In Touch With Your Team
Similar to a fundraising campaign, it is critical to enlist the support of your team and influencers.
Contact your influencers and marketing partners, particularly those with large followings, and ask them to tweet, post, or blog about your hashtag campaign.
Offering them sample text or other content that they can easily copy and paste could suffice.
Another excellent idea is to solicit feedback and participation from your team and community.
Hashtag campaigns are entertaining because anyone can join in on the conversation. Ask your fans relevant questions to increase engagement and responses.
This will not only increase engagement and participation, but it may also provide some useful insights about your audience.
Benefits Of A Twitter For Event
Engages Audience
A Twitter wall used at an event is a fantastic way to increase engagement among event attendees.
A live Twitter feed that displays the tweets of guests who use your event or contest hashtag is an intriguing idea for creating social buzz about your brand and its event.
There is a desire among event attendees to have their tweets displayed on the big screen at the event where other guests and brand event organizers can see them, possibly even retweet them, or promise a prize or giveaway in exchange for it.
Encourage sponsors and speakers to share their thoughts via tweet to increase engagement on the tweet wall. Sponsors and speakers can be graciously provided with a special section on the tweet wall at the event.
This allows both parties’ followers to join the online conversation and contribute to the social buzz with their tweets.
Makes Your Event Visible
An event must gain social visibility, which you have already done by engaging your audience in the first step we mentioned.
When your guests interact and tweet about your event while using the event hashtag, they are also engaging their own followers in support of your event. The same can be said for sponsors and speakers.
When your guests, speakers, and sponsors tweet about your event from their personal Twitter handles, they engage their own followers, regardless of whether they are physically present at the event.
A live Twitter stream at an event that includes branded content, fan-created content, and tweets from speakers, sponsors, and other event attendees is massive. As a result, your live Twitter feeds receive a lot of attention on Twitter.
Publicizes Your Event The Right Way
It is your Twitter wall at your brand event. Make the most of this effective tool for bringing your brand to the attention of a large audience.
By using the tweet wall, you can share your brand’s values, aesthetics, and tone.
Create your own brand wall. The theme, font styling, tweet display style, and layout of your tweet wall reflect your brand style.
During the event, you must display your brand logo and run advertisements about your brand on your Twitter wall.
Twitter walls are highly customizable and can be designed in a unique way. You can make your design as simple or as dramatic as you want.
Wrapping Up
If you are live-streaming your events, the hashtag can be a great way to bring in outside content.
Twitter walls are easy to set up, a lot of fun, and a great way to maximize value both during and after your event.
A great Twitter feed wall will be cost-effective, budget-friendly, simple, easy to use, dependable, and offer strong technical assistance and support.
For these reasons, a Twitter wall is an excellent choice for your next event or conference.