It’s 10:36 am. You are near your pc, sipping in the day’s second (maybe third) mug of coffee, visiting your preferred news site. The thing is articles in regards to a data breach, or perhaps a hacking in a company, and also you breathe a sigh of relief. I am glad that isn’t me, you believe to yourself.
Have you ever done something similar to the above mentioned, it’s time to adjust your mindset. The very fact of this matter is the fact that an information breach is not only a problem for that poor sap’s business who got hacked. It is a problem for everybody.
Including websites that weren’t breached.
Why? Glad you requested.
Data breaches produce a climate of fear that hurts all ecommerce sites.
This climate of fear affects almost all online users. It’s why 75% of shoppers say it normally won’t like supplying their charge card number online*, and why nearly one in five shopping carts are abandoned due to security concerns.
Fortunately, you, the company owner, aren’t helpless. You are able to find a solution. Listed here are a couple of things you can do to construct trust while increasing business:
1) Testimonials, please
Among the most powerful steps you can take is get satisfied people to provide juicy quotes about how exactly happy they’re simply because they did business along with you. Knowing you’ve got a good history can make other prospective customers feel good and ease their doubts before they create that coveted purchase.
The move: Look-out for positive quotes regarding your business that you could publish to your website to boost user’s confidence.
2) Develop your reviews
Comments are like testimonials – they offer third-party info, or, a history, regarding your product. (Fun fact: even negative reviews might help your company, based on the Harvard Business Review.)
The move: Distribute follow-up emails to customers after they’ve received their product requesting overview of the things they purchased (you’ll find additional information relating to this here). You may also give a review application in the Volusion Application Marketplace.
3) Demonstrate to them you are safe
Here’s the important thing factor. Because breaches make people feel unsafe, you have to go ahead and take most apparent key to remedy that.
A simple, effective to get this done is as simple as displaying the McAfee SECURE trustmark. It lets visitors realize that McAfee, a very reliable third-party, has tested and licensed the safety of the site, which makes them feel safe enough to use you.
4) Quotable is notable
Display any significant press from media outlets with name-brand cachet, and make certain to incorporate this news companies’ logos. Here is how Casper, a bed mattress company, will it:
Within the PressPeople will unconditionally believe in site knowing your company continues to be reported on with a reliable news organization – it’s another type of vetting.
The move: Build an “Within the Press” section in your site. By doing this, visitors can certainly find and browse any articles which have been printed regarding your brand.
5) Searching professional has been professional
Eliminating small errors like 404 pages, damaged links, missing images, and particularly, especially slow-loading pages could be a difference maker for the site. For those who have these kinds of problems, people may worry you are not reliable enough to deal with their charge card information.
If you do not believe us, chomp about this factoid: Kissmetrics found every second delay in page load time leads to a 7% reduction in conversions. That is what it is to become unprofessional.
The move: There are many sites where you can test out your website’s speed. You need to use them as frequently while you make changes – as Kissmetrics has proven, it’s worthwhile!
While there is no fool-proof, 100% guaranteed method to eliminate the weather of fear brought on by breaches, for these steps, your company come in a powerful position to become reliable, not feared.
*Harris Interactive 2013, Trustmark Attitudes and Perceptions