A sizable most of small companies won’t touch Snapchat having a nine-feet pole. However the tide is gradually turning as more recognize the need for its efficient utilization of imagery and storytelling. Based on your audience and goals, this apparently up-and-coming – especially one of the more youthful set – social networking platform may be the means to fix holes inside your marketing strategy.
Snapchat consists of three simple components: snaps, chat and tales. The one which can most advantageous to operations associated with a dimensions are the storyline feature, which enables your company to publish images and videos, basically documenting the intricacies of the day-to your trusty supporters.
Exactly what does this offer towards the overworked and world-weary entrepreneur? The reply is twofold:
- Exclusivity
- Authenticity
Before you begin attempting to mine these benefits for those they’re worth, you need to think about your consumer base. If you are marketing to blanket-knitting grannies, Snapchat might somewhat be pointless. However, knowing you are aiming for connecting with individuals between 18 and 29, then Snapchat might be ideal.
Consider your Snapchat being an exclusive club that anybody can enter. Diverse from social networking platforms like Facebook and Instagram, nothing on Snapchat lasts forever. The videos and pictures published into it disappear inside a prearranged quantity of seconds, never to appear again. This conveys a feeling of honesty that’s lost within the artfully curated brand sensibilities obtained online. It adds a literal ticking clock to the entertainment or value a brand’s story creates.
Psychologically, this feeds a nearly frenzied feeling of loss for the viewer once they miss promotions or inside looks.
Marketing today is greater than a simple “product for the money” transaction. Consumers, particularly individuals in more youthful generations, believe the transaction goes much deeper.
Provide Your Snapchat Audience a Behind the curtain Look
Millennials as well as their ilk have become in a society that scorns traditional advertising. They’ve sitting through hrs of inauthentic-and oftentimes absurd-television commercials for products they wouldn’t purchase inside a million years.
Snapchat does what not one other platform can in quite exactly the same way. It enables you to definitely show your audience another side of the business, a far more personal perspective, and therefore communicate a increased amount of authenticity.
Actually, Everlane – a Bay Area clothing company using the motto “radical transparency” – favors Snapchat with this reason: “Snapchat provides for us the opportunity to explore transparency inside a brand-new way. No fancy cameras. No editing. Just raw, live footage. It’s beautiful, and it is the woking platform for that modern generation.” You can observe a good example of Everlane’s first Snapchat factory tour below.
And also the cherry on the top is it does all this in apparently real-time.
Whether it is true, Snapchat causes it to be appear like less preparation was put in crafting your image. It conveys spontaneity and spontaneity is fun. Play to your audience’s voyeuristic habits by showing them a behind the curtain peek at your company.
This could work as a workplace (or factory) tour, an internal take a look at a celebration, “how it’s made” demonstrations, cool product reveals or the suggestions above.
Everlane has drawn on the woking platform like a recruiting tool (browse the past resume <a href=”https://betalist.com/jobs/23316-make-a-snapchat-story-at-everlane” rel=”nofollow”here.
You may be wondering: does that really works?
It’s uniquely powerful because it feels “real”, keeping consumers on their toes and eager to discover more. It also communicates who you (truly) are, as a brand, to the world (something that can serve to strengthen and solidify relationships with existing customers, as well as to drive new business with those who connect with your ethos).
Use Promo Codes They Won’t See Anywhere Else
This is where you can use Snapchat to seek out more direct interactions with the fans of your product or service. A sense of distance between companies and consumers is why promotions on Instagram and Facebook tend to fail in their efforts to secure brand loyalty. Everyone loves a good giveaway or promotion, but not everyone is willing to repost an ad on their own profile to get the goods.
One way to use Snapchat to strengthen your relationship with consumers is to offer promo codes they won’t have access to on other platforms. You can post about the limited time offer on non-Snapchat profiles to draw more people to Snapchat. Then, get a little creative with how you’ll make the rules of the promotion clear. This can take the form of a relevant picture with text stating how they can get the promo code.
Use image or video snaps to ask consumers to act on a certain directive. For example, if they send you a snap showing them using one of your products, then you’ll send the promo code back. Increase the mystery by not revealing exactly what they’ll receive in return.
GrubHub has utilized this approach to great success, earning them a coveted spot as a finalist for the Shorty Awards. They put instructions for how to receive discounted pizza in their story, and then followers could also send in funny doodles for the chance to win $50 in GrubHub orders.
This promotion performed the dual role of getting customers engaged with their brand, surprising and delighting them with free food – all with relatively little effort.
While these may be “big brands”, this doesn’t mean that your small business can’t employ similar strategies to grow your Snapchat presence – and your sales.
There are risks to any social media strategy and Snapchat is no exception. Make it a weapon in your marketing arsenal if you believe your brand could benefit from authenticity and exclusivity, especially if you’re targeting a younger audience.