Your organization “About Us” page matters greater than you may think. Research has shown that the whopping 52 percent of users generally need to see an “About Us” page on the company website. Actually, it’s frequently page one users see once they find your store.(Wish to easily create one? Read this tool.)
Obviously, all pages online matter, along with website design itself. Good site design could possibly be the web site site that flops, and something leading to conversions. (You realize, the good things!) Your “About Us” page isn’t any different. Whether it doesn’t blow users away – whether it doesn’t provide them with the data they’re searching for – they’ll leave.
Listed here are five questions you should ask to find out if your “About Us” page is really a success or otherwise:
1. Do there’s an “About Us” page and it is it simple to find?
It’s essential that your consumers will find your “About Us” page rapidly and simply – if you do not have one, you’re already behind the eight ball.
Many consumers will up and then leave an internet site when they can’t find vital company and phone information – the items that is generally incorporated on or close to the “About Us” page. Not just that, but an “About Us” page is among the favorite squeeze pages on the company website. So not getting one already puts you in a disadvantage and lets users know you aren’t interesting in supplying all of them with information they require.
Not getting an “About Us” page already puts you in a disadvantage and lets users know you aren’t interesting in supplying all of them with information they require.
Additionally, it causes concern and worry – if your consumer can’t find your organization information, just how can they really know you’re a legit website?
77 percent of promoting agencies discover that poor UX design may be the greatest weakness for brands. And never including vital squeeze pages or making users work with the data they’re searching for can come under this umbrella of website design DON’Ts.
Therefore if your “About Us” page is hidden in drop-lower lists or menus – or it doesn’t exist whatsoever – it’s here we are at a website landing page refresh.
2. Shall we be boasting or saying an excessive amount of?
Take into consideration that you ought to consider when analyzing your site and analyzing your “About Us” page may be the content itself.
Exactly what does it seem like? What’s a dark tone? Could it be using the other material in your website? Obviously, together with your “About Us” page you can include your personality. You are able to discuss your past, present and future. It’s a tale, in the end, and storytelling ought to be fun.
You need to provide a nutritious balance of informative information, and fascinating details.
But be skeptical of boasting. You shouldn’t provide a running listing of your accolades and accomplishments. You shouldn’t boast about everywhere you have been and everything you’ve done. You need to provide a nutritious balance of informative information, and fascinating details.
You need to discuss a brief history of the company and it is founders. You need to discuss projects and clients. But it’s also wise to outline your objectives and initiatives inside a factual way.
3. What’s the total amount of text and visuals?
We all like a great video, photo or site design. And individuals have the same whatever the type of website landing page they’re searching at – meaning the total amount of text and visual content with an “About Us” page is essential.
You need to be fun and inventive. You need to be out-of-the-box and different. Video is a terrific way to do this. And they are effective and compelling images photos. Your “About Us” page is a terrific way to showcase the personality and flare of the organization, so embracing visuals is really a easily method to grab attention and obtain users engaged. Should you not, you risk searching boring and missing creativeness.
Embracing visuals is really a easily method to grab attention and obtain users engaged.
But however, relying to heavily on visuals could be a mistake. People do see your “About Us” page for valuable information, in the end, and videos aren’t always probably the most comprehensive medium for displaying history, goals and accomplishments.
It’s unlikely you’d have the ability to cram all of the necessary info right into a two minute-lengthy video. And when the recording was considerably longer, people wouldn’t even bother watching it. So it’s vital you get a nutritious balance. Fundrise strikes the right balance using its utilization of well-spaced charts and graphs filed using its statistics and benefits.
4. Will it drive users with other pages on the website through links and CTAs?
Conversion are essential for marketers, so it’s imperative that you’re taking every chance they are driving leads and make these transactions and engagements when you can. Your “About Us” page could be very valuable.
Remember to be supplying users by having an avenue to allow them to engage.
Remember to be supplying users by having an avenue to allow them to engage. Which means that opt-in lists are key. Once they reach your “About Us” page ask them to join newsletters, mailing lists and social networking accounts. By doing this you’ve got a database of knowledge so that you can achieve out and interact later.
The greater people you are able to communicate with organically, the larger achieve you’ll have and also the more leads you’ll generate.
Similarly, you need to drive people during your website. You do not would like them to land here by leaving. To achieve that, you have to connect to other squeeze pages and can include CTAs that provide people options. “Sign Up Now” “Follow Us Here” Learn More” – all of these are great CTAs which will drive engagement.
Interlinking is excellent – any marketer will explain that. And you ought to do it everywhere – not only to blogs. Because should you choose, you will see figures skyrocket.
5. Is our “About Us” page great looking?
Let’s circle to design and appearance. Does your “About Us” page fit the part? Could it be balanced? May be the text and imagery specified by an extensive and interesting way? Could it be fun and simple to follow? Take Wild Renfrew for example. They couple engaging images with striking white-colored space and well-spaced text to produce an About Us page that’s simple to digest And simple around the eyes.
38 percent of individuals will immediately stop interacting and interesting together with your website and it is content whether it isn’t visually appealing.
38 percent of individuals will immediately stop interacting and interesting together with your website and it is content whether it isn’t visually appealing. Which means that your articles must browse the part, and fit the part. It must load rapidly, grab attention easily and provide users the data they need in as aesthetically-pleasing of the way as you possibly can.
In case your “About Us” page doesn’t look great, no matter how valuable the information is.
Summary
So you’ve been through these questions, made the required checks and Xs, and today you need to do something about it. It’s very easy now you know what’s wrong! A great “About Us” page is concise, pithy and informative. It provides valuable details about a business, its history, its products and it is goals. It’s not too lengthy and boastful, however it comes with personality. Also it certainly looks visually engaging.
- To provide you with a fast snapshot, your “About” page needs this stuff:
- First of all, it must exist. And it must be simple to find.
- It must walk that thin line between informative and boastful without having to be too lengthy and exhausting.
- It must incorporate a health balance of text and visuals, and also the design itself must grab attention.
- It must include links and opt-in forms they are driving users to have interaction and carry on their journey during your website.
- And it must encapsulate the sensation of the brand itself.
You’re only a couple of edits from an “About Us” page that drives conversions. What exactly are you awaiting? Have additional questions? Leave us a remark!