A Guide to Social Media Videos and Photos Specifications!

It’s crazy to consider how rapidly social networking is continuing to grow through the years and just how predominate it is within our everyday lives. We’ll spend hrs casually scrolling through social networking platforms and getting together with individual content for any couple of seconds that required social networking managers and types meticulous planning and time to construct to create content by means of short videos or photo carousels.

As social internet marketing keeps growing, it’s vital that you stay current on photo and video sizing specifications to create navigating through all your social networking platforms very simple. Fortunately, we’ve collected all the essential information and produced helpful tips for assist you to master photo and video content specific to every social networking platform. We’ve also incorporated some fast and simple ideas to enhance your content development on every platform.


  • Facebook
  • Pinterest
  • LinkedIn
  • Twitter
  • Youtube
  • Instagram

Instagram Image Sizing and Aspect Ratios

  • Minimum resolution for profile photo: 320 x 320 px, 1:1 aspect ratio
  • Minimum resolution for square images: 1080 x 1080 px, 1:1 aspect ratio
  • Minimum resolution for portrait image: 1080 x 1350 px, 4:5 aspect ratio
  • Minimum resolution for landscape images: 1200 x 628 px, 1.9:1 aspect ratio
  • Minimum resolution for IG tales: 1080 x 1920 px, 9:16 aspect ratio
  • Minimum resolution: 600 x 1067 px
  • Recognized Video Formats: .MP4 and .MOV
  • Max quality for those photo and video formats: 4GB

Instagram displays thumbnail photos inside your feed at 161 x 161 px. For photo uploads, Instagram will scale lower photos to 612 x 612 pixels and photos can look in follower feed at 510 x 510 pixels.

Instagram Video Sizing

  • Minimum resolution for landscape video: 600 x 315 px
  • Minimum resolution for square video: 600 x 600 px
  • Minimum resolution for portrait video: 600 x 750 px
  • Recognized video formats: .MP4 and .MOV
  • Maximum video length is a minute

IGTV Video Sizing

  • IGTV video length: between just a few seconds and ten minutes
  • Recognized video formats: .MP4
  • IGTV videos should be submitted inside a 9:16 aspect ratio (vertical)
  • Minimum frame rate: 30 FPS
  • Minimum resolution: 720 px
  • Maximum quality for videos ten minutes or fewer: 650MB
  • Maximum quality for videos as much as an hour: 3.6GB
  • Suggested size for canopy photos: 420px x 654px, 1:1.55 aspect ratio


  • Facebook Image Sizing
  • Minimum resolution for profile photo: 180 x 180 px
  • Profile photos appear 170 x 170 px
  • Thumbnail on publish is 32 x 32 px
  • Minimum resolution for canopy photo: 450 x 150 px
  • Cover photos appear 820 x 312 px
  • Maximum quality 100 KB
  • Recognized file formats JPEG and PNG
  • Suggested shared image size 1200 x 630 px
  • Shared images appear 470 px wide on feed and 504 px on-page
  • Suggested shared link size 1200 x 628 px
  • Square photos appear 154 x 154 px in feed and 116 x 116 px on-page
  • Portrait photos appear 470 x 246 px in feed and 484 x 252 px on-page
  • Suggested highlighted image size 1200 x 717 px
  • Highlighted images seems 843 x 504 px

The greater the resolution from the photo the greater the caliber of the photo once it’s been scaled lower by Facebook

Suggested event image size 1920 x 1080 px

Image is going to be scaled lower to 470 x 174 px and can show in feed in the same specifications

Facebook Video Sizing

Suggested resolution for videos in feed: 1280 x 720 px

Minimum resolutions 600 x 315 px (landscape) and 600 x 600 px (square)

Are you aware square videos are prime property for mobile users? They occupy more screen space on user feeds, and also over 95% of users were utilizing a mobile phone to gain access to their facebook in 2018. Optimize using facebook videos by utilizing square video suggested resolutions and aspect ratios for video content.

Suggested aspect ratios for videos:

  • 16:9 (landscape)
  • 9:16 (full portrait)
  • 2:3 (vertical)
  • 4:5 (vertical)
  • 1:1 (square)

Recognized video formats: .MP4 and .MOV

  • Maximum video length 240 minutes
  • Maximum quality 4GM
  • Maximum frame rate: 30 fps


  • Minimum resolution for profile photo: 180 x 180 px
  • Profile image is displayed 240 x 240 px
  • Maximum quality 10 MB
  • Minimum resolution for square pins: 600 x 600 px, 1:1 aspect ratio
  • Minimum resolution for optimal pins: 600 x 900 px, 2:3 aspect ratio
  • Minimum resolution for tall pins: 735 x 1102 px, 1:2.1 aspect ratio
  • Minimum resolution for board cover: 600 x 600 px
  • Large board images are displayed: 222 x 150 px
  • Small board images are displayed: 50 x 50 px
  • Pins on primary page can look 236 px wide and height is instantly scaled

Pin images could be published at bigger resolutions, as lengthy while you maintain suggested proportions pinterest can maintain visual quality of the pins.


  • LinkedIn Personal Page Photo Sizing
  • Suggested resolution for profile image: 400 x 400 px
  • Maximum quality 10 MB
  • Recognized file formats JPEG, PNG and GIF
  • Suggested background cover photo: 1584 x 396 px
  • LinkedIn Business Page Photo Sizing
  • Suggested resolution for emblem or profile image: 300 x 300 px
  • Suggested resolution for company cover photo: 1536 x 768 px
  • Maximum size 4 MB
  • Seems as 1400 x 425 px
  • Recognized file formats: JPEG, PNG, GIF

Recommend resolution for hero image size: 1128 x 376 px, aspect ratio 3:1

The hero image may be the largest photo shown on a LinkedIn business page. Optimizing this photo with strong imagery is a terrific way to optimize the woking platform to construct your logo and portray employer culture, open job listings, and professionally network, specifically for Business to business traffic and discovery.

Suggested resolution for business banner image: 646 x 220 px

  • Maximum size 2 MB
  • Landscape orientation only
  • Recognized file formats: JPEG, PNG, GIF
  • LinkedIn Video Sizing
  • Needed resolution range:
  • 256 x 144 px, aspect ratio 1:2.4
  • 4096 x 2304 px, aspect ratio 2.4:1
  • Suggested resolution for videos: 1920 x 1080 px

Video orientation: vertical or horizontal, videos are adjusted to show square in feed

  • Maximum quality: 5 GB
  • Maximum video length: ten minutes
  • Frame rates: 10- 60 fps


  • Suggested resolution for canopy photo: 1500 x 500 px
  • Max quality 10 MB
  • Suggested resolution for profile photo: 400 x 400 px
  • Max quality 2 MB
  • Maximum resolution for in-stream photo: 1024 x 512 px
  • Maximum In-Stream photo dimensions are 5 MB
  • Maximum GIF In-Stream is 3 MB
  • Supported File Formats: JPEG, PNG, GIF

Twitter photos in-stream appear collapsed at 506 x 253 px. The easiest method to get the most from your publish is by using engaging photos that tell their very own tales supported with a short and sweet informative description.

Suggested resolution for Twitter cards: 800 x 320 px

Maximum quality 3B

  • Suggested resolution summary card: 280 x 150 px
  • Max quality 1MB
  • Title character limit is 70 max and outline includes a limit of 200 figures max
  • Recognized video formats: .MP4 and .MOV
  • Maximum video length is 140 seconds
  • Maximum frame length is 40 fps


  • Suggested resolution for profile photo: 800 x 800 px
  • Recognized file formats JPEG, BMP, PNG, or GIF
  • Suggested resolution for funnel cover image: 2560 x 1440 px

The funnel cover image is displayed towards the top of a YouTube funnel. This picture informs your viewers which kind of content to anticipate from your funnel and topics discussed. The easiest method to optimize this space is to benefit from the sizing, uploading a picture here having a max width of 2560 px will make sure that your image remains obvious and quality across all devices.

YouTube image preview thumbnail resolution: 1280 x 720 px, aspect ratio 16:9

Minimum width of 640 px

For videos to be eligible for a HD dimensions should be 1280 x 720 px

Suggested quality 2 MB

Remaining current with social networking specifications could be intimidating and overwhelming when beginning out. Effectively conveying your brand message on social networking through images and video starts with familiarizing yourself with every platform. Nobody expects you to definitely commit to memory all the acceptable formats and suggested sizing formats for every platform.

Make use of this guide like a reference making it readily available at any time over time by bookmarking our Help guide to Social Networking Videos and Photos Specifications.

Happy content creating!

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