To ensure that promising small to medium-sized companies to compete in the current dynamic marketplace, you have to be considering high-quality video content. Great video content can behave as an advertisement for the products or perhaps your service, be shared across multiple social networking platforms, and much more. Being an e-commerce entrepreneur with Volusion, making your personal video content most likely appears just like a daunting task.
Fortunately, you do not need an expert video studio to create high-quality videos and video content for social networking or perhaps your site. You will find guidelines that you could follow to make certain that you are building success out using what you have – and when you follow a few of the core rules of video production (like good lighting, quality staging, stability) you may create professional searching videos on the shoestring budget.
Getting better video production not just makes your videos more intriguing and engaging, however it gives your audience confidence. Nobody wants to purchase something that appears like it had been filmed inside a creepy basement! Continue reading to learn to take full advantage of videos you shoot.
1. Pick Your Equipment
You don’t have to break your budget to film content for the store. Actually, a smartphone may be easily accustomed to capture videos and make great content. (More about that below.) However, if you wish to buy some entry-level professional gear, we advise obtaining a Canon Digital rebel T7. It is a fantastic camera for shooting video-out of the box, however if you simply actually want to get fancy you may also get one that is included with a relevant video creator package.
2. Make use of a Tripod
Camera stabilization is among the simplest ways to include authenticity for your production. For those who have nothing for other things, this is when you need to stand. If you are shooting together with your mobile phone, use a tripod or perhaps a awesome steadicam such as this to possess smooth video, even when you’re travelling recording.
3. Get Quality Audio
Purchase a microphone to be able to eliminate just as much ambient noise as you possibly can. We used this for any shoot with this Chief executive officer in November. Obvious audio is particularly important if you are discussing the more knowledge about a product or telling a tale regarding your brand. Your video may look wonderful, however it loses the majority of its effect if no-one can know very well what you are saying! Furthermore, getting good audio just enables you to look (and seem) more professional.
Ideally if you are shooting having a DSLR, you would employ a radio lav mic set as well as an exterior recorder, but when you are inside a pinch and seeking to save cash, make use of the one we pointed out earlier. This is a great choice if you are shooting in your mobile phone. Just be sure you keep your noise to a minimum so your levels don’t clip!
4. Find the correct Music
Music could be a great focal point in any video, especially if you wish to film a product without getting to incorporate voice-over the whole time. You will find multiple sites where one can purchase royalty-free music inexpensively. I frequently find great tracks at Premium Beat and Pond5. For those who have a bigger budget and wish to in the ante, try Musicbed.
5. Setup Your Lighting
While getting a great light is useful, use nature when you are able! Just a little sun light from the window can perform wonders to create your subject look wonderful. (This pertains to product photography.) For instance, within this product shoot that people did, the majority of the light we used was completely natural…and also the outcome was great.
6. Choose a Background
While an ordinary white-colored background is really a go-to for most people, I only say ditch it! One, your video will appear nearly the same as other content that’s already available. Two, it simply doesn’t look great. For instance, within this video we shot for Lili Alessandra, we used an enjoyable, colorful setting (along with a model) to demonstrate their gorgeous pillows:
7. Add Video Effects
There’s also many other kinds of video will create awesome supporting footage. Filming in slow motion can definitely detail the intricacies of the product or process, and taking advantage of time-lapse video enables you to squeeze lots of detail into just a few seconds of footage. They are both features you’ll find of all smartphones.
For that more tech-savvy folks available: if you are utilizing a more complex camera just like a DSLR, additionally, there are always a choice for time lapse. For slow motion you’ll would like to shoot in 60 fps, after which put that footage inside a 30 frame per second timeline in Adobe Premiere.
Getting eye-catching videos in your social networking is a terrific way to attract new clients (and current fans entertained). We reside in a visual-focused society, and also the more great video content you are able to produce, the greater people will be engaged together with your brand. Hopefully these pointers have provided you some understanding of filming some fantastic content!
Have questions regarding creating video for social networking? Tell us within the comments!